Opening up an Etsy store has never occurred to me for a variety of reasons, the first of which is that I'm just not a crafty/handmade type person. Still, I feel very inspired and excited by the success of others on Etsy.
How great is it to launch your own business with the potential to reach thousands of buyers interested in what you have to offer, and then start seeing sales flood in?
I realize it's not quite that simple and most newbie sellers have to put in a lot of time and effort reaching their ideal customers before they start to see much in the way of sales. In fact, I know that many sellers probably give up pretty quickly after it seems they just can't get their items in front of people. There definitely is a lot of competition!
Today, I wanted to do a round-up of blog posts with tips for Etsy sellers, by successful Etsy sellers. There is so much great information on making Etsy work for you, and while I can't give you tips myself, I'm happy to link you to people who can.
So if you're currently struggling on Etsy, or you don't even have an Etsy shop yet but are thinking of starting one, you'll want to check out these blog posts:
This is a list of fantastic, detailed tips from Erin at Lansdowne Life. Everything from listing more items to see increased shop traffic, to making sure you use the shipping labels Etsy provides to save money on shipping costs. This post may help prevent you from making newbie mistakes if you're new to Etsy.
#2 – 5 Big Mistakes Etsy Sellers Make In Their First Year
And speaking of newbie mistakes, this post from Kat at Crafter Coach is another must-read. She lists five things you can do right now to help boost sales. For example, did you know that Etsy tends to send more traffic to stores that get updated frequently? Or that your photos will absolutely make or break your listings?
Pauline at TwelveSkip explains in detail what she did to triple her Etsy sales in one year (with screenshot proof). This post contains a list of 20 things she did that you can try, too.
You have probably seen successful Etsy sellers talk about how you need to brand your shop. But how do you do that? If you're new, you might have no idea. In this post, Moms & Crafters shares with you exactly how to create a branded header for your shop using a free online tool.
Another round-up of tips, this one coming from Deanna, a longtime Etsy seller. She mentions several things, including info on pricing your items as something you do for your business, not necessarily as a hobby. There is a big difference there.
#6 – 5 Things Your Etsy About Page Must Have
According to Kat at Crafter Coach, many Etsy sellers neglect their “About” pages, and this is a big mistake. You can read her tips for creating an “About” page that helps you drive sales and gain trust from customers.
Back to the subject of pricing your items, Paper & Spark has provided a helpful formula for figuring out what it really costs to create your handmade goods. This formula includes your supplies, labor, and overhead rate to ensure you are making a profit on the items you spend time creating.
As I mentioned above, Etsy isn't just crafts. This post at The Penny Hoarder comes from a woman who has made a profit on Etsy selling crafting supplies, not crafts. Something to think about!
Sarah from Mama's Got It Together has created a helpful blog post here explaining how she divides up her Etsy revenue so that she is investing a good portion of it back into her business every month. Plus, she gives you a free printable worksheet you can use for help in tracking your income, what you spend on supplies, etc.
Sellers who get featured by Etsy almost always notice an uptick in both traffic to their shop and sales. Caitlin Bacher has some good tips here for increasing your chances of getting featured.
This is smart if you're new to Etsy and don't really know what sells and doesn't sell. Stephanie at Six Figures Under explains here how to put on your detective cap and figure those things out.
Another idea for something non-crafty to sell on Etsy — digital downloads! And the great thing about these is that they can be sold over and over, no need to keep recreating them. Angie at The Work at Home Wife has an interview posted here from someone who does this.
#13 – Grow Your Traffic With 6 Etsy Photography Tips
So many Etsy sellers say that good photography is key to sales. But, how do you take good pictures if you don't know anything about photography? The truth is that the majority of successful Etsy sellers aren't photography pros. They just had to learn as they went, and you can, too. In this post, Crafter Coach has some good photography tips for people new to Etsy that want to improve their photos.
#14 – How Do I Promote My Craft Business On Pinterest?
It's not surprising that Pinterest is a great resource for Etsy sellers. Take eye-catching photos of your products, pin them, and (hopefully) start getting sales! Crafter Coach has more tips here for using Pinterest to drive traffic and sales to your Etsy shop.
Another photo-heavy social media platform you can use to drive traffic and sales to your Etsy shop is Instagram. In this post, which comes directly from Etsy, you'll get a few tips for effective Instagram marketing that may help if you're new to it.
Interested in another way to earn a living selling stuff online?
Amazon FBA (Fulfillment by Amazon) is something many people are doing now to earn a living selling stuff online. The great thing about Amazon FBA is that THEY ship to your customers — not you! You just source the items, ship them in bulk to Amazon, and they do the rest!
If this is intriguing to you, you can sign up for this FREE 7-day email course from Jessica and Jeff Larrew (6-figure Amazon sellers) to learn more about how it all works.