Updated Feb. 13, 2025.
When I first started blogging, I didn't give much thought to creating a newsletter. I had an RSS feed set up through Feedburner, thinking that was enough. But as I learned more about blogging, I realized how much value a newsletter brings.
So, I took the plunge in late 2011, and my only regret is not doing it sooner!
Here are five of the main reasons why your blog needs a newsletter:
1. Not Everyone Will Return to Your Site—Even If They Love It
It's easy to assume that if someone enjoys your content, they'll be back. But let's be realistic—life gets busy, and even the most enthusiastic readers can forget to revisit.
By offering a newsletter subscription within your posts, sidebar, or through a pop-up, you provide a convenient way for readers to stay connected to you.
Regular emails keep your content fresh in their minds, which means your casual readers might turn into loyal fans!
2. Your Email List Is a Reliable Traffic Source
Relying solely on platforms like Google, Facebook, or Pinterest for traffic is risky since you don't control them. Algorithms change, and your reach can fluctuate.
However, your email list is yours. Once someone subscribes, you have a direct line to them, ensuring consistent traffic regardless of external platform changes. That is priceless!
3. Create a Personal Connection with Your Readers
To put it simply, newsletters offer a more intimate way to engage with your audience.
I've noticed that my newsletters often get responses—questions, suggestions, and thank-yous—from readers who might not comment publicly!
This direct interaction helps build a community and strengthens the bond between you and your readers.
4. Monetize Your Blog Through Your Newsletter
A newsletter opens up many ways you can earn income, separate from what is directly on your blog.
For example, if you sell products or services, you can let your subscribers know about promotions or new offerings to boost sales.
Also, you can sell advertising space within your emails or offer sponsored content.
These strategies can generate a significant amount of money, especially if you have a lot of subscribers.
5. Gain Insights into Your Audience's Preferences
Modern email service providers, like Flodesk which I use and love, offer analytics that tell you what links your subscribers click the most.
This data is super valuable! It gives you insights into your audience's interests, so you can then tailor your content to better meet their needs and preferences.
Getting Started with Your Newsletter
As mentioned above, I use Flodesk for my newsletter. No other provider beats their pricing or user-friendliness, in my view. You don't need a lot of technical expertise to make emails that look good and convert!
So, I recommend them for people new to blogging and newsletters because they are not only affordable, but user-friendly as well.
Tips for Maximizing Your Newsletter's Impact
Be Consistent
Determine a regular schedule for your emails, whether it's weekly, bi-weekly, or monthly. Consistency helps set expectations and keeps your audience engaged.
Be Genuine and Relatable
Write your emails like you're conversing with a friend! A personal touch makes readers feel valued and more likely to engage with your content and trust your recommendations.
Incorporating a newsletter into your blogging strategy can significantly enhance reader engagement, provide a dependable traffic source, and open up new monetization opportunities.
Don't wait as long as I did—start building your email list today. You will not be sorry!
Want to Learn How to Make More Money as a Blogger?
Making Sense of Affiliate Marketing – I invested in this eCourse a few years ago.
Within the first month of implementing what I learned, I had increased my affiliate earnings by almost $2,000 over what I normally earn!
Well worth it if you have a new blog and want to monetize it, yet you don't really know how. Affiliate marketing is one of the most non-invasive ways you can make money from your website, and this eCourse walks you step by step how to do it.
Anna Thurman is a work at home blogger and mom of two. She has been researching and reviewing remote jobs for over 14 years. Her findings are published weekly here at Real Ways to Earn.