Today I wanted to share something with you that I've been testing for almost two months now to help increase my Facebook and Pinterest followers for my blog — MiloTree.
Basically what this is, is a small (yet noticeable) pop-up for your blog that will rotate between your Pinterest and Facebook profiles. You can add Instagram, too if you like.
Now — don't get scared of the word “pop-up”. I can't speak for everyone, but this is a lot less invasive than most pop-ups. You can set it up so that it only displays in the lower right-hand corner of your blog, and it's easy to close out. Below is an example of what mine looks like (displaying my Facebook page). And, as I stated above, you can link your Pinterest and/or Instagram accounts to it, too, and it will rotate between those.
This is EASY to set up, and it's also FREE! There is a pro version that costs $9 a month, but you can still get the basic features without it. The pro version gives you analytics, removes the MiloTree branding, is mobile-friendly, and lets you control the frequency of the pop-up among other things, but if your budget is limited, the free version should work just fine for you.
How to Set Up MiloTree
To set it up, you just create your account, pick the plan you want, and then put in the links to your social media accounts. Very easy and straightforward. If you're on WordPress (like me), you'll have to download and install their free plugin to make the pop-up start appearing on your site. They have very detailed instructions on how to do that in the sidebar on the setup page.
If you're on something besides WordPress, like Blogger, Shopify, Weebly, SquareSpace, etc., you'll see instructions for those platforms, too.
My MiloTree Results So Far:
This is a graphic of my growth in Facebook likes since I set this up in early July. You can see that my likes have been growing steadily all year, but there was a definite spike right around early July:
This one has been growing too:
MiloTree on Mobile
As mentioned above, if you are a Pro MiloTree user, you can set this up so it appears on mobile. More than 50% of my traffic (and I suspect the traffic of many others) is coming from mobile now, so if you're a Pro user, I'd recommend turning that option.
I do feel I should mention that, if you stay up on what's going on in the blogging world, you know Google is planning to come down hard on pop-ups for mobile devices. They state here that if you have an invasive pop-up on mobile in January of next year, they will begin penalizing your search rank. Their definition of invasive is basically anything taking up the whole screen.
Fortunately, MiloTree recently sent out a newsletter stating that they are changing the way their pop-up displays on mobile to ensure it is completely compliant by that date.
So — if you are really trying hard to grow your Facebook, Pinterest, or Instagram followers and not having any luck, I can say with confidence that MiloTree might help you out. The fact is that most people who land on your blog don't do much more than read the content they came to read, and leave.
If you can catch their attention with something like this and they interact with it, then you have an opportunity to turn these people into loyal social media followers.
It's free if you want to give it a try! Good luck!