Today's post is an interesting interview with Viktoria Portyannykova. She is in the business of teaching people how to create, market, and sell online courses. This is a VERY hot industry right now — e-courses sell like crazy! They make it possible for you to learn almost anything you want 100 percent from your computer, in your pajamas.
And as a course creator, you can earn part-time or even full-time income teaching other people what you know. You could earn an income teaching basically anything — if you have valuable information to share, there are going to be people who will pay good money to pick your brain. And e-courses make it possible for you to market your knowledge.
Check out my interview with Viktoria below to learn more about how she got started creating and selling e-courses and how she can teach you to do the same.
Tell us how you started creating courses.
My heart has always been set on internet marketing. I’ve worked at various digital marketing agencies for 11 years, while blogging, building an audience, and creating videos on the side. I did make some money from the affiliate sales on my blog, but I felt I was ready to take my side business to the next level.
One day I came across a couple of success stories shared by bloggers who talked about how the “real money” is in creating and selling your own digital products. This is when I started seriously thinking about making “real money” and creating my first online course.
In 2014 I created my first course that is still a bestseller – Conversational Russian. When sales started flowing in, I was hooked. And this is when I started to seriously think about giving up the corporate world and starting my own business. Since then I’ve created 12 online courses.
Now at the Profitable Course Academy I teach my students how they can make money by creating and selling online courses.
The online course industry is growing fast. Here is one of my favorite statistics — in 2016, it was estimated that the online courses market size was at over $150 billion, and it was predicted to grow by at least 5% each year from 2017 to 2024.
What is the best part about creating and selling online courses?
There are a few amazing benefits to creating and selling an online course.
- The best part is the financial flexibility it gives you. An online course (or multiple courses) can become your consistent revenue stream. Creating and selling an online course can be a great additional income or it can become your main source of income. And the good news is that it can happen fast!
- You can create your own flexible schedule working from home or anywhere in the world. All you need is your laptop and access to the internet.
- Another great benefit is that you can build your career and become an expert in your industry while working from home. This will also allow you to charge much high rates for your coaching and consulting services.
- Your course can significantly boost your affiliate income if you already have a blog. Your affiliate offer will appear a little more enticing to your readers if you add an additional bonus to it in the form of your new mini-course.
You need to understand that while you are investing your time and resources in creating a course, your online course will become your asset. And it can become a 5 or 6-figure (or more) asset. This will depend on your dedication and mindset.
Your online course is a fast track to: financial freedom, time flexibility, more sales, more clients, more recognition, more speaking opportunities, and many more lives changed all over the world!
Want to estimate your monthly revenue from selling online courses? Watch my free master class “How to Easily Create a Profitable Online Course in 30 Days”.
Can I make a decent income from creating and selling courses?
Yes, of course you can! From my first two mini-courses I made over $20,000 without any heavy promotion within just a few months. That was a great start! Since then I’ve created multiple courses, and my income grew. I am not special, I just have a system that works every single time. If I can do this, you can do this too!
Of course, there are many success stories where course creators made hundreds of thousands of dollars within a few months. And although I don’t want to discourage you from making this much this fast, I still think that 5 figures within a few months is a very good start that you can scale to multiple 6 figures or more as you grow your business.
Want to hear a few success stories from course creators who created profitable courses without any previous online business or marketing experience? Come to my free online master class “How to Easily Create a Profitable Online Course in 30 Days”.
If you put your mind to it, you can create your own success story!
How much time is needed daily to create an online course?
It depends on a few things.
If you are planning to create a sizable high price point program and launch it within a few months, then you will need to put in a lot more hours every day to hit your deadline and launch it on time.
It will also depend on your personal schedule. If you can only commit an hour or two a week to creating a course, this is a good start. I’ve always believed that any action is better than no action at all.
At first, I could only work for a few hours a week on my first couple of courses because I had a full-time job. There were times when I worked till morning hours and through weekends. I didn’t follow any specific program on how to create a course, so I had to go through a lot of trial and error on my own. This made the whole process a lot longer and more expensive.
This is why I truly believe that learning from someone who has already achieved success is so much easier and will save you tons of time and money.
Once you start making consistent sales and generate profit, you can hire help with administrative and promotional tasks. This will free a lot of your time and you will have a chance to spend more time with your family and loved once, travel, and enjoy other things in life.
What if I've never taught anything online and I'm not tech savvy?
That’s okay. We all start somewhere. I too started from zero. And I truly believe that the shortest way to success is learning from someone who has already achieved what you want to achieve. This is why I created How to Easily Create a Profitable Online Course in 30 Days, where I teach my students how to create and start selling online courses.
You don’t need to have any specific qualifications or previous teaching or online business experience to teach online. You just need a specific skill, passion or knowledge that will help your students to achieve a specific goal. If you are not sure about your course topic, we can always brainstorm together.
I’ve already mentioned that in the master class you will hear a few case studies where a few course creators had no previous experience in course creation and online marketing. They simply created courses and started selling them.
When it comes to technology involved in creating an online course and taking payments, this is the one thing you don’t need to worry about any more. The good news is that with the tools and resources available nowadays, it’s going to be a piece of cake. In the Profitable Course Academy I walk my students through how to easily create slides, and video lessons and give my personal recommendations when it comes to course hosting platforms.
What steps are necessary to create a course?
When it comes to creating your course, there are four main steps you will need to take.
Step One. At first, you will need to research your audience and your course topic to make sure it’s something your students will be willing to pay for. You don’t want to waste your precious time and resources on creating a course that will not sell, right? This is why you need to learn how to position your course topic and deliver it to the right target audience to make it profitable.
Step Two. Your next step is outlining your course and breaking it down into modules and lessons. You will also need to brainstorm ideas for bonuses, and then name and price your course.
Step Three. This is where you will need to create lessons and record the videos for your course. You might choose to create written lessons. I personally haven’t created courses that only consisted of written lessons as I like to provide my courses content in many different digital formats: video, audio, images and written. But I’ve purchased courses that consisted of only written lessons.
So, if you like, you can start by creating a course with written lessons that will contain images in them. You can always turn them to videos later.
Step Four. And finally, you will need to upload all your content to a course platform, create offers, get ready for taking payments and start selling.
In the Profitable Course Academy I teach my students all of the steps above and share all tools and resources they need to research their course topic, outline their course, create and start selling an online course.
What will I learn in the Profitable Course Academy?
You will learn everything you need to know about how to create and sell a profitable online course. The course is extremely thorough in its attempt to cover everything I’ve learned over the years while working at digital marketing agencies, blogging, and creating and selling online courses on a few different topics.
Nothing else like it exists on the Internet, because you will not only learn how to create a profitable online course, but also how to sell it, grow your email list, and even how to do Facebook ads, once you are ready to scale your business.
My goal was to equip my students with all necessary skills and knowledge to help them create a successful profitable course and the life of their dreams.
Each video lesson comes with downloadable slides and audio of the lesson. Some lessons contain additional materials for download: cheat sheets, checklists, brainstorming kit, and other printable materials that will help you successfully create and start selling your course.
The course is completely self-paced and can be completed within 1-3 months. Most of my students finish it within 4-6 weeks.
All students get access to our private Facebook group, where they can get continuous support. If at any time you feel stuck, you can post your work for review, ask questions or leave comments in our private Facebook group and we’ll be happy to help you. We will make sure you always feel supported on your journey and have lots of fun.
Profitable Course Academy teaches you how to:
- Find a course topic that sells and your students are prepared to pay for
- Create different types of digital content for your course to provide maximum value to your students
- Quickly create slides and record and edit video and audio lessons
- Keep your students happy and minimize refunds
- Name your program so the title alone will make your course sound very enticing and promising and will boost your sales
- How to create irresistible bonuses that will help your students achieve results faster and more efficiently and will increase sales of your course
- Setup your online course for sale using a course platform and get ready to start taking payments
- Quickly create your own website so people can learn more about you and your services
- Outsource your design, administrative, promotional and other tasks to help you save your time
- Easily create a high-converting sales page that easily converts your visitors into buyers
- Learn about the ways to sell your course without any investments into ads
- How to create an automated sales funnel and write follow up and sales emails that will allow you to sell your course on autopilot
- What to do once you launch your course
- How to significantly grow your email list
- Create an irresistible lead magnet and opt-in page that will help you generate high quality leads every single day
- Run successful Facebook ads that will drive traffic to your automated sales funnel — even if you have never created a Facebook ad before
- Start and promote a podcast that will drive traffic to your website or blog
I hope I didn’t miss anything. 😊 Oh, yeah, one more thing: Profitable Course Academy enrollment starts at only $87. This could easily become the best investment you’ve ever made.
I also offer a free online master class where you can learn more about how to create and start selling a profitable online course. In this class I discuss each step in detail, share inspirational success stories from course creators, and in the last portion of the class we will estimate your online course profit.
This free online master class is ideal for anyone who is interested.
Viktoria Portyannykova has worked at various digital marketing agencies since 2007. She’s been blogging on the side since 2010 and created her first online course in 2014. Now at the Profitable Course Academy Viktoria teaches her students how they can create and start selling successful profitable online courses.