The 20|20 Research Panel is one survey panel that pays their participants very very well. This is a company that has been around since 1986 and they are one of the leading market research firms in the United States. They do in-person focus groups (these have to take place at their facilities either in Nashville, Miami, or Charlotte, NC) and also studies and interviews that are conducted online.
How much does the 20|20 Panel pay?
If you are lucky enough to be selected for any of their studies, you can get anywhere from $50 up to $150 and possibly even more for sharing your opinion. So as you can see, this is a bit different than answering a few quick questions for a buck or two (or less) for some of these other survey panels. Mindswarms is another panel I reviewed recently that pays $50 per survey.
What kinds of surveys are these?
While you can earn more for your participation, it is important to understand that their panel is not like your average survey panel. In some cases, you’ll share your opinion either through focus groups or through online interviews and group discussions. You’re not necessarily always just going down the line and clicking radio buttons (although in some cases you might also do this). The purpose of the focus groups, interviews, and discussions is to get a group of like-minded people together who can talk about a product or service with a moderator present. So giving your opinion here may often be a little more involved, which is probably part of the reason why the pay is so good.
Does the 20|20 Panel ever do product tests?
Yes! This is definitely something they sometimes do.
How hard is it to get picked for a study?
They usually only need a certain number of applicants for each study and you for sure can’t expect to get picked for everything you try for. You’re welcome to apply for anything, and applying might involve taking a short survey to be sure you fit the demographic. Don’t get discouraged if you aren’t selected for something, just keep trying. I do know someone personally who was lucky enough to get in on a test
Does 20|20 accept panelists from outside the United States?
At this time, no they don’t. Only US citizens can sign up.
How can you find out about surveys?
If you sign up, they will either email you or call you if they have an upcoming research study that they think you would be a good fit for. I understand that not everyone appreciates being called on the phone, so you’ll just have to decide if getting the occasional phone call from them about studies you may be able to do would be something you’d be OK with. For what it’s worth, I don’t think I’ve ever heard that they call people nonstop or anything like that, but again, you’ll just have to think about this and decide for yourself if you’d be OK with giving them that information.
“Like” 20|20 Panel on Facebook!
A really good way to find out about upcoming studies is to like 20|20 on Facebook. They regularly share the news when they have studies coming up, and you can easily just click through that way and apply if you think it’s something you’d be a good fit for.
Are they reputable?
20|20 is very reputable. On their website, they have a list of some of the companies they have worked with in the past. These include Disney, Kraft, Yahoo!, Frito Lay, Discovery, and several others. And as mentioned above, they’ve been around for about 25 years now.
Does 20|20 have a referral program?
Not that I can see. They do let you “refer a friend” from their website, but unless I am missing something, it doesn’t look like you get anything in return for doing this.
Is there a catch?
20|20 will only let their applicants participate in studies once or twice a year. So if you’ve been picked twice, you can expect not to get picked again until the next year.